The Benefits of Using a Keyword Analysis Tool

If you’re looking to increase the search engine rankings of your hubs, articles, blogs and websites, then you have probably already heard about SEO (Search Engine Optimization). In a previous hub “The Importance of Learning SEO”, I shared how search engine optimization is helping me to grow as a writer on HubPages and how you too can benefit from learning some of the basic SEO techniques.

Using Search Engine Optimization Tools

Of all the search engine optimization tools and resources available to us, a keyword analysis tool (otherwise known as a keyword checker) is probably the most valuable. Realizing how to properly research and use keywords is, in my opinion, one of the most fundamentally important aspects of learning SEO. I believe that by choosing words and phrases carefully using a keyword checker, and then writing informative content around those keywords, we have a better chance of climbing up the search engine rankings. This will ultimately put ourselves in a better position to generate more online income.

It is essential to use a really good keyword checker that will quickly and accurately extract the “best” keywords to work with for your topic or niche.

What are the “best” keywords? Well, generally speaking, the best keywords are those that are relevant to the topic or niche that you happen to be writing about. They are the words or phrases that people type into search engines when they are looking for information, or answers to questions. But that’s not enough if you want to start making money online (as I quickly found out). To really get people to read your hub or visit your website then it’s vital to choose keywords that are not only relevant, but are also profitable, attract a lot of traffic, and have low volumes of competition.

Realize that the “best” keywords are not necessarily the ones that you would pick out for yourself. “Guessing” keywords is very hit-and-miss. For example, if you are writing about a very unusual topic such as “Green Zebras” then the chances are that “Green Zebras” could be the best keyword for your niche. You might be one of only a handful of other writers that are covering the subject in which case your chances of getting a high search engine ranking could be very good. However, when writing about a broad and popular topic such as “keyword research”, (as I am in this hub) it really pays to delve a little deeper and find phrases that better your chances of success. That’s where a good keyword analysis tool comes in.

From my perspective, the first thing I would recommend is to read up on Market Samurai, which is the leading keyword analysis tool. You can find out all about it and download a 12 day trial completely free by clicking HERE.

This is exactly what I did 2 months ago and it has been so invaluable to me that I went ahead and purchased the full version at the end of the 12 day trial. Already, the online income I have generated has paid for the software twice over, and so it is proving to be a great investment for me. I know that anyone interested in learning about keyword research would be fascinated by the results that Market Samurai bring.

Be sure to watch the four free tutorial videos that come with Market Samurai’s free trial before starting to analyze keywords. These four videos are very, very easy to follow (beginner’s level), and outline the importance of finding keywords that are relevant, profitable, bring high traffic, and have low competition. The videos also show you how to extract the “golden nugget” keywords for your niche or subject.

I actually found the first video tutorial "Golden Rule #1: How to Find Relevant Keywords" on YouTube and so you can watch it right now by clicking below. Watching this video will give you a great insight on just how easy and useful it is to determine the most relevant keywords for your niche.

In the case of the topic I am writing about today, Market Samurai tells me that the phrase “keyword research” is in fact used in over 11 million websites on the world wide web. That makes my hub a very tiny fish in a very large pond! To help me stand out from the crowd, the software extracts some alternative keywords that are evaluated based on the “golden rules criteria” (this is fully explained in the free tutorial videos). It turns out that I have a much better chance of success if I focus my hub on the following three keywords:-

• Keyword Analysis Tool
• Keyword Checker
• Search Engine Optimization Tools

By including these three keywords in my content, tags, and title, I have a much better chance of driving traffic to this hub than I would have done if I had focused purely on the phrase “keyword research”.

So my advice is do take bit of time to understand the importance of using search engine optimization tools. Start by analyzing the most relevant and profitable keywords for your own hubs, articles, blogs and websites. You will be amazed at what you find out!

Now don’t worry if this all sounds complicated. Remember that when I first started writing on HubPages eight months ago I didn’t even know what SEO stood for. I never imagined I would be now writing and sharing a hub about getting the most from a keyword analysis tool or keyword checker. I do not consider myself an expert by any means and there are certainly many experts out there who will give you very sound advice. However, when something works for me, then I am happy to pass on what I learn for the benefit of others.